Logo re-touch / Label /
Selaks approached myself at Gardner Holt, requiring a refined label for one of New Zealand’s most traditional wine brands.
The ‘Wine Makers Favourite’ is their mid level wine and its distinction is conveyed with delicacy and discretion. Although difficult to see in this imagery, finely spun detailing within the base of the foil subtly reminds of bubbles within. The effect of a UV print through the body of the label means that, when seen from different angles, consumers are unconsciously drawn to the fine, sparkly, detail. The typography was tailored to produce an old school, ‘stamp look’ while dots between segments on the label reminds of the delight in bubbles. The theme of ‘traditionally reliable’ ensures this wine continuing to thrive over the test of time.