Brand launch / Logo design / Web design
This is an American Mall who needed to brighten their existence and to lighten hearts after an extensive renovation. Richmond needed a new image as they launched themselves into a huge marketing campaign designed around the bi-line of ‘we’re growing’. We wanted Richmond to be seen as bright and fresh and with the unconscious expectation of a mall with windows. Sprawling beside a large river the food court had been renovated to utilize the view so this brand image is imbued with natural light. This was pieced into the varied colours of the season with the abstract conveyance of growth, blossoming into something beautiful.